Markets and Marketing

Billed as a cruise ship by North Korean officials, the squalid vessel Mangyongbong set sail on its inaugural voyage along the impoverished country's east coast.

Gisele Bundchen's starring role in Balenciaga spring/summer 2011 advertising campaign confirms her as the new face of androgyny.

Reebok came to an agreement with the Federal Trade Commission over the hyped-up claims that its EasyTone shoes could tone leg and butt muscles better than regular shoes.

Families' mortgages are often now worth more than their homes, which has some pretty deleterious effects on the housing market.

When Auntie Anne's pretzels tried to launch in China, a market of 1.3 billion people, the Chinese didn't bite. Many popular brands in the U.S. have crashed in China because they struggled to adapt to Chinese tastes.

All too often, mega resorts market their beaches as pristine, serene, and romantic. Most are anything but, such as this one teeming with sunbathers.

While promoting his new romantic caper movie The Tourist, which he stars in with Angelina Jolie, Johnny Depp has dressed like, well, a tourist.

On the premiere of her final season, Oprah announced she was sending her entire audience on an all-expenses-paid trip to Australia. But this publicity spot does not come cheap.

Maine Senator Susan Collins is touting the potato in the face of the U.S. Department of Agriculture's proposed nutrition guidelines, which would limit the spud in school lunches.

Tough Mudder relies on word of mouth to advertise its mud runs. Its ad success on Facebook is owed, in large part, to intrinsically shareable stories and images of wild obstacle-course competitions.