Persuade and Entice

Verb state as a rule that should be followed
prescribe
Our office does not prescribe what we wear to work. Pants, dresses, and skirts are fine, just nothing too short.
Verb make someone agree, understand, or realize the truth or validity of something
The Calgary Flames have signed 26-year-old Czech center Roman Cervenka. "We made an aggressive pitch to convince him that Calgary was the perfect place for him to start his NHL career, and we are extremely pleased he agreed."
Verb control or influence a person or course of action
Outages in Blackberry's email and messaging services may sway customers to the iPhone, which has a new model coming out Friday.
Verb attract or tempt by offering pleasure or advantage
French automaker Renault aims to entice consumers to the world of electric vehicles with the Zoe. Their mini electric vehicle recently achieved the equivalent of 163 mpg (262km) in the Future Car Challenge.
Verb tempt by offering pleasure or advantage
entice
French automaker Renault aims to entice consumers to the world of electric vehicles with the Zoe. Their mini electric vehicle recently achieved the equivalent of 163 mpg (262km) in the Future Car Challenge.
Verb attempt to influence by gentle persuasion
She was so excited she started crying and laughing all at once. My mother was less sure, seeing the injury, but the pair of them went to work on it, grinding up herbs and coaxing brews down the animal’s throat.
Verb provide encouragement for someone to do something
incent
Sweden is trying a new method of speed-limit enforcement; they incent people through gamification. For safe driving, you are entered into a lottery to win a portion of the fine money paid by speeders.