ALS Ice Bucket Challenge

Noun thing that you plan to do or achieve
intention
The ALS Ice Bucket Challenge has been one of the hottest social trends of the summer, but despite its good intentions, some critics have accused the trend of being wasteful, misguided, and an example of online "slacktivism".
Adjective poorly thought out, showing bad judgment
misguided
The ALS Ice Bucket Challenge has been one of the hottest social trends of the summer, but despite its good intentions, some critics have accused the trend of being wasteful, misguided, and an example of online "slacktivism".
Noun actions performed in support of a cause but seen as requiring little time or involvement
slacktivism
The ALS Ice Bucket Challenge has been one of the hottest social trends of the summer, but despite its good intentions, some critics have accused the trend of being wasteful, misguided, and an example of online "slacktivism".
Verb invite (someone) to do something that one thinks will be difficult
challenging
The ALS Ice Bucket Challenge has become a worldwide Internet trend with people filming themselves getting drenched in ice water while challenging others to donate money or do the same.
Noun something that is currently popular or fashionable
trend
The ALS Ice Bucket Challenge has become a worldwide Internet trend with people filming themselves getting drenched in ice water while challenging others to donate money or do the same.
Verb wet thoroughly
drench
The ALS Ice Bucket Challenge has become a worldwide Internet trend with people filming themselves getting drenched in ice water while challenging others to donate money or do the same.