Adjective
showing unselfish concern and a desire to help other people
altruistic
A company can go too far in adding a marketing angle to an altruistic gesture. Microsoft tweeted it was donating $100,000 to victims of Japan’s earthquake and tsunami: $1 per retweet.
Many pieces of art and architecture survived World War II thanks to the Monuments Men, a courageous team of Allied civilians and soldiers working to protect cultural heritage, and recover art looted by the Nazis.
Noun
practice of raising small amounts of money from a large amount of people
Thousands of artists leverage Facebook and Twitter to raise money for creative projects. But crowdfunding isn't just for hipsters anymore; it's moving into all kinds of other spheres, like research and personal causes.
Verb
outsource work by asking for help from the general public on the internet
Japanese citizens, concerned over radiation leaked from the Fukushima nuclear power station, have crowdsourced radiation measurements and uploaded them to a website. Experts are worried about spurious readings.
Noun
(in sports) the practice of exaggerating an injury in order to gain an advantage
flopping
Flopping is one of soccer's oldest and most universally despised tactics. Turning a small foul into a death performance can draw cards for opposing players, kill time from the clock or give one's winded teammates a breather.
groom
When a young hippo mistakes a 130-year old tortoise for another hippo, they become loyal companions. Owen even groomed Mzee's skin controlling his huge jaws for his trusting friend.
ingenuity
A heartwarming story of four sisters - Jo, Meg, Amy, Beth - and of the courage, humor, and ingenuity they display to survive poverty and the absence of their father during the Civil War.