Induce, Persuade, Influence

Adjective touched or changed by someone or something
In 2011 almost 9.5 million people were affected by severe drought. So few people dreamt that beneath the sun-scorched, cracked earth was enough water to supply the entire country of 41.6 million people for 70 years.
Verb attempt to influence by gentle persuasion
She was so excited she started crying and laughing all at once. My mother was less sure, seeing the injury, but the pair of them went to work on it, grinding up herbs and coaxing brews down the animal’s throat.
Verb make someone agree, understand, or realize the truth or validity of something
The Calgary Flames have signed 26-year-old Czech center Roman Cervenka. "We made an aggressive pitch to convince him that Calgary was the perfect place for him to start his NHL career, and we are extremely pleased he agreed."
Verb attract or tempt by offering pleasure or advantage
French automaker Renault aims to entice consumers to the world of electric vehicles with the Zoe. Their mini electric vehicle recently achieved the equivalent of 163 mpg (262km) in the Future Car Challenge.
Noun something that encourages a person to do something or to work harder
Sweden is trying a new method of speed-limit enforcement: gamification. It's based on positive incentives. For safe driving, you are entered into a lottery to win a portion of the fine money paid by speeders.
Verb bring about, give rise to
Gremlins, described as tinkers and tricksters, often took the blame for inexplicable malfunctions in planes. Critics explain gremlin sightings as hallucinations induced from stress.
Verb produce an effect on
How you move can give away a lot. Maybe too much, if the wrong person is watching. We think, for instance, that the way we walk can influence the likelihood of an attack by a stranger.
Verb state as a rule that should be followed
prescribe
Our office does not prescribe what we wear to work. Pants, dresses, and skirts are fine, just nothing too short.
Noun the act of causing people to do or believe something
Recruiter Phil Sheridan assesses episode seven of The Apprentice 2012 candidates from an employer's point of view. The power of persuasion. It can make or break someone’s career.
Verb control or influence a person or course of action
Outages in Blackberry's email and messaging services may sway customers to the iPhone, which has a new model coming out Friday.