Phrase
became aware of something, usually accidentally
Maybe your co-worker accidentally let the cat out of the bag. (It happens.) In any case, your boss got wind that your last few “doctor’s appointments” have actually been interviews. Can you walk away unscathed?
Adjective
serving to identify or distinguish something
Prairie dogs don't just have a call for "danger" — they have one signature set of frequencies and tones for "human," another for "hawk" and a third for "coyote." They can even differentiate between coyotes and pet dogs.
Tough Mudder relies on word of mouth to advertise its mud runs. Its ad success on Facebook is owed, in large part, to intrinsically shareable stories and images of wild obstacle-course competitions.